Each week I share memorable and uplifting stories of remarkable people accomplishing extraordinary things with simple acts of self-mastery. By subscribing, you can also get a free digital copy of my book, Hard Work Is Not Enough.
The Greatest Partnership of All Time and a Secret Just For You
How wealthy is Buffet without the sixty-year partnership with Munger?
How brilliant is CoCo Chanel without the inspiration and support of Misia Sert?
What is a Taco Supreme without a Doritos shell?
The partnership is so perfect it might seem like an obvious winner from the start.
But for years, Taco Bell and Frito Lays talked about a crunchy shelled taco dusted with the sweet nectar of Doritos yet never figured out how to make it work.
That is until food scientist Steve Gomez became obsessed with the idea.
There were numerous challenges along the way. First, it wasn't as easy as dusting a Taco Bell taco in orange Doritos dust.
Consumers hated the early samples, complaining they tasted like neither iconic product.
In all, it took over 40 failed recipe attempts.
When they finally got it right, it took them months to find a facility to produce the one-of-a-kind taco shell.
What is the result of working together? More than either could have imagined.
The Dorito taco launched in 2012 and sold over a billion units in the first year. It is considered one of the most successful fast-food inventions of all time. It's still one of Taco Bell's best sellers.
Here's the secret I want to share with you.
My new book, Lead Engaging Meetings, will officially launch on October 10, 2023.
But I'm running a super secret launch just for you.
That's right! You can get your copy right now!
With your good looks and my charm, we'd make the perfect partners!
So what do you say? Will you be the Doritos to my Taco Supreme?
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Hi! I'm Jeff Shannon!
Each week I share memorable and uplifting stories of remarkable people accomplishing extraordinary things with simple acts of self-mastery. By subscribing, you can also get a free digital copy of my book, Hard Work Is Not Enough.
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