profile

Hi! I'm Jeff Shannon!

Each week I share memorable and uplifting stories of remarkable people accomplishing extraordinary things with simple acts of self-mastery. By subscribing, you can also get a free digital copy of my book, Hard Work Is Not Enough.

Featured Post

Doubt Is The Price of Legacy

Step off the train in Cologne, Germany, and you're met with people from all over the world moving in every direction. Leave the station, and you will see a Gothic cathedral so grand you can barely take a picture of it. The Cologne Cathedral was completed in 1880. In its lifetime, the massive Gothic structure has survived weather, plagues, and multiple world wars. Construction began on the Cathedral in 1248 when the life expectancy was 48 years old. It would take over 632 years to complete....

How wealthy is Buffet without the sixty-year partnership with Munger? How brilliant is CoCo Chanel without the inspiration and support of Misia Sert? What is a Taco Supreme without a Doritos shell? The partnership is so perfect it might seem like an obvious winner from the start. But for years, Taco Bell and Frito Lays talked about a crunchy shelled taco dusted with the sweet nectar of Doritos yet never figured out how to make it work. That is until food scientist Steve Gomez became obsessed...

In college, I played disc golf nearly every day with my buddies. I thought I was pretty good at it. When a friend suggested we sign up for a tournament on our course, I felt pretty confident I could win. There was a group of folks I’d never seen on the course when I arrived. They had twenty specialty disks when I only had two. They warmed up and talked about strategy. I finished my McDonald’s breakfast burritos and did a few arm circles. These folks came to play, and I began to wonder what I...

A dropped water bottle sent Lawson Craddock careening off the road and into a spectator. Craddock, the EF Education First - Drapac rider, rode over the bottle on stage one of the 2018 Tour de France. The crash resulted in a fractured scapula and a bruised and bloodied face. Lawson Craddock after crash in Stage 1 of the 2018 Tour De France. It isn’t going to be easy. Reporters surrounded Craddock at the end of the stage. They wanted to know if he would withdraw from the 21-stage, 2,082-mile...

Bill Murray might be the most remarkable person at any party. And based on his propensity to crash parties to play the drums or wash the dishes, he might be at your party someday. Murray is as famous for his offscreen approachability as he is for his onscreen hilarity. He’s the kind of person who can work on any movie project he wants. Yet, he won’t work on just anything, even if you’re a big-time director. He doesn’t have an agent, manager, or publicist. He carries a phone, but the number is...

In 1911, two teams of explorers began a race to be the first to reach the South Pole. Robert Falcon Scott led the British team. Roald Amundsen led the Norwegian team. Both teams arrived in Antarctica to set up camp around the same time. Both teams would travel the same distance to reach the pole and back. Both teams would begin their journeys with a few weeks of each other. The British team, led by Scott, traveled to the pole and back, man-hauling their sleds. Picture men pulling 400 lb sleds...

Forty-six degrees. That’s the current temperature setting for my cold plunge. It started as a curiosity and transformed into a daily habit. There’s a list of potential benefits derived from cold exposure. I like it because it helps me answer one question “Are you the kind of person who does difficult things?” No matter how many mornings you answer ‘yes’ to that question, it doesn’t get an easier the next day. Every day you have to talk yourself into stepping over the first wall of the tub....

Have you ever witnessed chefs or waitstaff handle scorching hot plates with bare hands? They touch the blazing surface as if it were a mere extension of their body, unfazed by the heat. The slang for this uncanny ability is 'asbestos hands.' It's bestowed upon those who can handle hot plates and pans with bare hands from years in the kitchen. The late, great Anthony Bourdain was one such master. His hands were described as "scorched asbestos—skin gloves that comfortably clutch Promethean...

The James Webb Telescope launched on December 25, 2021. It cost ten billion dollars and weighs over thirteen-thousands pounds. It took 1,200 skilled scientists, engineers, and technicians thirty years of preparation before they loaded it in a rocket and launched it into the great beyond. The mission? Travel 1.5 million kilometers to capture the first light in the universe, show the birth of stars, and identify never before seen galaxies. Once they loaded it into the rocket, it was out of...

The band Wilco is probably one of the best bands you never heard of before. They are rarely if ever, played on the radio. They have spent zero weeks at number one or have ever made the top 40, yet they’ve sold over two million albums worldwide. The band gained notoriety when their label, Reprise Records, dropped them for tuning in an album executives didn’t like. Wilco band leader, Jeff Tweedy, described what happened. “We sent the mixes as they were completed, and they hated every one, and...